Google ads, Meta ads, search, and direct mail, connected to your CRM and your closed jobs, so your ad spend keeps flowing to whatever is actually booking work.
The No-Risk Build: We design and build your custom website for free when you start ongoing service.We serve premium home improvement companies with long sales cycles, where leads need to be nurtured, followed up with, and cared for over weeks or months before a job is won.
You get better-fit opportunities, more consultations from the traffic you already have, and more revenue from leads and estimates that would otherwise go quiet.
Reach homeowners who want the projects you actually want to build.
Your site answers price, fit, and proof before the phone ever rings.
Confirm scope and timing so nobody burns a day on the wrong appointment.
The ones that went silent are still worth money. We go get them.
Finished work becomes reviews and referrals instead of nothing at all.
Every finished job teaches the system how to get the next one.
A steadier mix of better-fit opportunities instead of paying for more of the same low-quality leads.
Website OptimizationSerious homeowners get price, fit, and the next step answered before they ever pick up the phone.
Follow-UpStalled estimates get worked and finished jobs turn into reviews and referrals, without adding headcount.
The longer it runs, the better it gets at finding more new customers.
Show up when a homeowner searches for the exact work you sell, such as a kitchen remodel, new pool, or whole-home renovation.
02Put your best projects in front of homeowners on Facebook and Instagram before they start searching for a contractor.
03Help nearby homeowners find you in Google Search, Maps, and your Google Business Profile without paying for every click.
04Give ChatGPT, Google, and other AI tools clear answers they can use when homeowners ask who to hire or what a project costs.
05Send project photos and a clear offer to the neighborhoods where you want more work, including the homes around your best jobs.
You see where the lead came from and what it cost. But the estimate, the quote that goes quiet, and the job that signs stay disconnected. Your ads never learn which leads became real work.
Lead Intelligence connects each lead to the project, estimate, and signed job. Follow-Up works the leads and quotes your team cannot keep chasing. What closes helps you spend more on the leads that become real work.
Seven quick questions on how a lead travels from ad to signed job. See where your system lands and how it compares to the way the best contractors run theirs.
Your custom website build is free. No deposit, no project fee, no separate invoice.
Here's what you get
The build is included with your ongoing service. Nothing is due before the work starts, and you own the site.
Typically $15,000 to $26,000
$0
No upfront website build fee
A custom site designed and built for your business, then connected to your CRM and your marketing. Most agencies bill this before your monthly service even starts.
$1,495/mo
The published monthly rate
Start with Website + Lead Intelligence, then add Lead Generation, Follow-Up, or both when you need them. Your monthly service covers the services and scope you choose.
No contract
Stay because it's working, not because you're locked in. Cancel any time.
The free build is included with the ongoing service. Ongoing service is billed at the published monthly rate.
Yes. We review the ads, search terms, landing pages, lead quality, and booked jobs before we change anything. If what’s running is bringing in the right projects at a sensible cost, we keep it. If it isn’t, we’ll show you what needs to change and why.
We work with design/build remodelers, kitchen and bath companies, custom home builders, outdoor living and landscaping companies, deck and outdoor structure contractors, and luxury pool builders. These are considered purchases. Homeowners often need weeks or months to choose who gets the job.
Your CRM keeps the marketing source, project type, service area, and buyer behavior attached to every lead. Then we compare those leads with estimates and signed jobs. If an ad keeps bringing small repairs or out-of-area calls, we stop paying for more of them.
The Growth System is $3,495/mo: your custom website plus one marketing channel we run for you. Every Channel is $7,495/mo and runs Google ads, Meta ads, search, and direct mail together. Market Leader starts at $12,995/mo for contractors running more than one market. The custom website build is free when you start ongoing service. Ad spend, printing, and postage are separate. There’s no long-term contract.
Yes. We review the ads, search terms, landing pages, lead quality, and booked jobs before we change anything. If what’s running is bringing in the right projects at a sensible cost, we keep it. If it isn’t, we’ll show you what needs to change and why.
We work with design/build remodelers, kitchen and bath companies, custom home builders, outdoor living and landscaping companies, deck and outdoor structure contractors, and luxury pool builders. These are considered purchases. Homeowners often need weeks or months to choose who gets the job.
Your CRM keeps the marketing source, project type, service area, and buyer behavior attached to every lead. Then we compare those leads with estimates and signed jobs. If an ad keeps bringing small repairs or out-of-area calls, we stop paying for more of them.
The Growth System is $3,495/mo: your custom website plus one marketing channel we run for you. Every Channel is $7,495/mo and runs Google ads, Meta ads, search, and direct mail together. Market Leader starts at $12,995/mo for contractors running more than one market. The custom website build is free when you start ongoing service. Ad spend, printing, and postage are separate. There’s no long-term contract.
Premium home improvement is a relationship business. Your customers spend months deciding, your jobs take weeks to complete, and your reputation is built one project at a time. The marketing system you run should respect those dynamics. Most don't.
I started Lead Care Team because the economics of home improvement marketing keep getting worse. Ad costs rise every year. The answer the industry keeps selling is more spend, more channels, more volume. That math doesn't work forever.
What changes the math is treating your ads, website, CRM, and follow-up as one connected system instead of four separate projects. When those pieces talk to each other, you convert more of the attention you're already paying for, and every lead teaches the system which homeowners are worth finding next.
Better signals at every stage. More return from the work you're already doing. And a system that learns from every lead, so you make more revenue without starting over each month.
Kaleb Hartje Founder, Lead Care TeamWe fix the conversion, follow-up, and learning gaps that keep you paying for replacement leads. Then every lead helps improve what happens next.
Bring your real questions. We’ll be clear about process, pricing, and whether we’re the right fit for your business. You'll talk with someone who understands premium home improvement, long sales cycles, and what it actually takes to generate better leads and drive more revenue.
Book an Intro CallWe connect the channels, landing pages, CRM, and sales outcomes, so the full buyer path can be measured in one place.
Budget moves toward the channels, messages, neighborhoods, and project types that create real opportunities, not just form fills.
