Questions contractors ask before connecting lead generation to real sales.
Clear answers about pricing, timelines, CRM connections, and how signed jobs teach your next round of ads what kind of homeowners to find.
Getting Started
What to expect before you commit to anything
What is the 30-Minute Intro Call?
A free 30-minute call where we look at how demand moves through your ads, website, CRM, and follow-up. We identify which stage is losing the most value and what fixing it first would change for your revenue. No pitch deck, no proposal until we've looked at your actual situation.
What happens after the Intro Call?
We identify which of the three services addresses the biggest gap: Lead Generation, Agentic Website, or Rehash. Lead Intelligence connects to whichever services you start with from day one, so the data starts building immediately. From there we scope the starting point, set the timeline, and align on what success looks like. You'll know exactly what we're building before you commit to anything.
How long until we're live?
The first month's payment covers setup. Most clients are live within 30 days of signing. The intro call gives you a specific timeline based on what we're building and the complexity of your current setup.
Do I need to switch my CRM or ad accounts?
No. We connect to whatever you're running. Most of the system is built on data you already have: closed jobs in your CRM and existing ads in Google or Meta. If something genuinely needs to change, we'll say why before recommending it.
What do you need from us to begin?
Access to your ad accounts, CRM or lead tracking system, and basic job data: what you're running, what's closed, what's stalled. We start by reading what you have. Most clients already have the data. It just hasn't been connected to anything useful yet.
How the System Works
How the connected system works, and how it's different from an agency
What is the Lead Care System?
A connected marketing system built around one outcome: revenue per lead. Three core services, Lead Generation, Agentic Website, and Rehash, are powered by Lead Intelligence. That shared layer captures every signal a lead produces from first click through signed job: pages visited, estimate status, follow-up responses, and rehash outcomes. Each record is also enriched with external buyer data so the system builds a real picture of who your best customers are. That's what makes it marketing with memory instead of marketing that starts over every month.
How is this different from hiring an agency?
An agency optimizes for the metric it can see, usually cost per lead or form fill volume. Connecting a CRM to your ad account to pass back signed-job data is something any agency can set up. What's different here is the depth of signal: Lead Intelligence captures every buyer event across the full journey, not just the final conversion, and enriches each lead record with external buyer data so the system learns who your best customers actually are. That's what makes the learning compound instead of plateau, and it requires being connected across more than one piece of the system.
What is Lead Intelligence, and why does it matter?
Lead Intelligence is the revenue layer that connects all three services. Most marketing systems only learn from the last event: a signed job goes back to the ad account and stops there. Lead Intelligence captures every signal a lead produces across the entire journey: first click, pages visited, pricing interest, gallery engagement, estimate outcomes, follow-up responses, and recovery results. Each record is also enriched with external buyer data, homeownership status, property profile, and household indicators, so the system builds a real picture of who your best customers are, not just which keywords they searched. That's what goes back to your ad platforms and informs every future decision.
Is this just lead tracking?
Lead tracking tells you where a lead came from. Lead Intelligence keeps the full story connected across the entire journey: source, site behavior, pricing page visits, gallery engagement, estimate status, follow-up responses, and recovery outcomes, all attached to the same record and enriched with external buyer data. What goes back to your ad platforms isn't just which keyword preceded a form fill. It's the full buyer profile: who they are, how they engaged, and what made them buy. That's the signal that teaches your next round of ads what kind of homeowners to find.
What does the system optimize for over time?
Revenue per lead by source and buyer profile. As Lead Intelligence accumulates signals across every touchpoint and enriched buyer record, the picture of what a good customer looks like gets sharper. We use that evidence to shift ad spend toward the keywords, channels, zip codes, and buyer profiles that produce signed contracts, not just form fills. The system doesn't get louder over time. It gets more accurate about which homeowners to find.
What if our CRM already tracks sources?
Source tracking is the starting point. The fuller question is whether every buyer signal that follows stays connected to that record: pages visited, pricing interest, gallery engagement, estimate status, follow-up responses. And whether that complete picture, enriched with external buyer data, returns to the platforms and reports that guide your next decisions. Most CRMs capture where a lead came from. Very few keep the whole story.
The Services
How Lead Generation, Agentic Website, and Rehash each fit in
How does lead generation connect to the rest of the system?
Most ad platforms learn from the last thing a lead did before submitting a form. Lead Intelligence connects every closed job back to its original source and carries a full picture with it: pages the buyer visited, engagement signals, estimate outcome, and enriched external buyer data. That richer signal tells your ad platforms which homeowners actually buy, not just which ones submit forms. As that data builds up, we have the evidence to shift your budget toward the sources that produce signed projects. You may end up paying more per lead for homeowners worth having, but revenue per lead improves because the quality of what comes in gets better.
What makes the Agentic Website different from a regular contractor site?
Most contractor sites are built to collect a form fill. The Agentic Website is built around how premium homeowners actually decide: they compare, revisit, and research before they ever reach out, and most sites make them work too hard to understand their options. Interactive tools that most contractor sites can't offer, including a pricing estimator, style quiz, custom proposal experience, digital booking option, and online deposit, let homeowners signal real intent at their own pace and produce far higher engagement and conversion than a generic contact form. Every signal they generate stays connected: pricing interest, gallery engagement, financing questions, source, and page history all flow into your CRM and Lead Intelligence so your team starts the first call knowing what the homeowner already cared about. And it gets smarter every week: a team working with AI agents monitors which pages and offers are producing estimates and signed jobs, surfaces what's working, and your team decides what ships.
Will AI replace my sales team?
No. Your reps still own the close, the relationship, and every conversation that needs real judgment. The AI handles monitoring, pattern recognition, and persistent follow-up after your normal process has run its course. When a lead re-engages and is ready to move forward, your team picks it up with full context. The system handles persistence. Your people handle the close.
What is rehash, and how does it work?
Rehash is our done-for-you Lead Recovery service. We work the unsold estimates after your normal follow-up process has run its course, so your reps do not have to keep chasing homeowners who are still deciding. We adapt the conversation based on who the buyer is, what they were quoted, and what's likely driving their timeline. When a lead re-engages and is ready to move forward, your rep picks it up with full context.
How is rehash different from what our CRM already does?
Most CRM follow-up fires on a timer. Day 1, Day 3, Day 7, same message to everyone. We run rehash around who the buyer actually is, not just what they told you in the form. Each lead record is enriched with external buyer data, homeownership profile, property indicators, and behavioral signals, so the follow-up fits the person, not just the transaction. And because rehash connects to Lead Intelligence, what actually closes comes back into the system. You learn which buyer types respond, which objections were timing issues, and which original ad sources produce leads worth the patience.
Pricing, Timelines, and What You Own
What the system costs, how long it takes to learn, and who owns the data
What does Lead Care Team cost?
The Lead Care System starts at $2,995/month. The first month's payment covers setup. Final pricing is based on scope: which services we're implementing and the complexity of your current setup. We walk through that on the intro call before you commit to anything.
Is there a long-term contract?
No. Month-to-month after onboarding. That said, the system needs time to build enough data to learn from. On average it takes about 6 months before Lead Intelligence has enough closed-job signal to start making meaningful adjustments: which ad sources deserve more budget, which follow-up approaches are working, which website pages to improve. The intro call and first month are about getting the system stood up and connected. The learning compounds from there.
What happens to our data if we leave?
The data is yours. Every signed job, source attribution, and buyer profile your business generated stays with you. The intelligence accumulated in Lead Intelligence is an asset your business built, and it doesn't disappear when you leave. We keep the handoff clean: your ad accounts, CRM workflows, and any documentation your team needs stay organized and accessible.
What happens if we need to pause or cancel?
Thirty days notice is all we ask. We keep the handoff clean: your ads, CRM workflows, and anything your team needs to maintain stay documented and accessible.