Fewer leads your team has to filter out
Stop paying for small repairs, job seekers, out-of-area calls, and searches that have never produced worthwhile work.
Google Ads that learn which leads become signed jobs.
Most Google Ads accounts optimize for form fills. We connect each Google lead to your CRM outcome, then send signed-job data back so Google can learn which searches produce revenue.
What better Google Ads should change for your business.
You are not buying clicks. You are buying a chance to meet homeowners who want the projects your team is built to sell.
More estimates for the projects you want
Put your budget behind the services, locations, and searches most likely to become the right kind of consultation.
Less spend wasted on leads that never sell
Judge campaigns by estimates and signed jobs, then move money away from clicks and form fills that create noise.
How we produce those results
Reach homeowners who are actively looking for your service
Search ads appear when someone types a query with buying intent, "kitchen remodel estimate," "replacement windows installer," "deck builder near me." We build campaign structures around the project types your team wants more of, then filter out the searches that have never produced a signed job for you. The goal isn't traffic. It's the right traffic.
Every lead carries its marketing channel through to your CRM
The standard agency stops at the form submission. We connect the keyword, ad group, and campaign to each lead from the moment it lands on your site. When your team records a won job, that signal returns and the budget shifts: more spend behind the campaigns that create revenue, less behind the ones that create noise. A $90,000 remodel and a small repair request shouldn't teach Google the same lesson.
Ongoing management focused on closed revenue, not click volume
Each month we review campaign performance through your CRM outcomes: which keywords produced booked estimates, which produced sold jobs, and which produced leads your team had to filter out. We adjust bids, refine negative keyword lists, test ad copy, and align landing page messaging, all with the goal of lowering your effective cost per revenue dollar, not just your cost per click.
That return trip is Lead Intelligence at work. The signed job teaches the ad account which searches are worth bidding on, so next month's spend is informed by revenue, not just click volume. Over time, your Google Ads stop guessing and start learning from what your business actually sold.
Pattern 36 · Stats · Stat Band
What changes when Google Ads optimizes to revenue instead of clicks
Most campaigns are tuned to minimize cost per click or cost per lead. The metrics that matter are downstream, and that's where the gap between agencies shows.
78%
of homeowners use search engines to find and compare contractors before making contact, Google is where intent becomes visible
3×
higher revenue per lead when closed-job data informs bidding decisions rather than form-fill volume alone
90 days
typical attribution window in home improvement, long enough that campaigns optimized to short signals get the wrong answer
1 scorecard
connecting ad spend, website conversions, CRM outcomes, and sold revenue, no separate reports to reconcile
Common questions about Google Ads for contractors
Search vs. other formats
Search ads appear when someone is already looking for your service
Search ads show up when a homeowner types a specific query into Google, they've already formed intent. Display and YouTube show up for people who haven't raised their hand yet. For most contractors, search drives the highest-quality inbound leads because you're reaching people at the exact moment they decide to look. The tradeoff: search has a smaller audience than display, but nearly every search is a signal of intent that a display impression isn't.
Keyword strategy
We start with the projects you want, then work backward to the searches that produce them
Keyword selection begins with your CRM: which service types and project values your team wants more of. We build targeting around specific service + location queries, build negative keyword lists to exclude searches that waste budget, and continuously remove keyword patterns your CRM shows have never produced a sold job. Broad match keywords feel efficient in Google's reporting but often fund the wrong search intent. We default to phrase and exact match and expand with evidence, not assumptions.
Full-system connection
The campaigns connect to your website and CRM, that's where the optimization happens
We manage the campaigns, but the connection to your website and CRM is what separates spend that improves from spend that just continues. Without channel-to-sale tracking, Google only knows which keywords generate form submissions, not which ones generate $80,000 kitchen remodels. We build that connection as part of setup, not as an optional add-on, because without it we'd be optimizing to the wrong signal.
Timeline
Leads start quickly; meaningful revenue optimization takes two to three months
Search campaigns typically produce leads within the first two to four weeks. The more important question is how long before the campaign is truly optimized to your revenue data. That usually takes two to three months, enough time for a representative sample of closed jobs to accumulate and inform bidding decisions. Campaigns that get evaluated at week four are being evaluated before they have the data to be good. We set that expectation up front.
Existing accounts
We start with an account audit before recommending any changes
If you're already running Google Ads with another agency, we audit the account and the CRM connection before touching anything. If the campaigns are performing well at the revenue level, we'll say so. More often, the tracking stops at the form fill and budget decisions are being made without visibility into which campaigns produce closed work. That's where we'd focus first, fixing the measurement before adjusting the media.
Get started fast. Be live and running in less than 30 days.
You do not need to solve everything at once. We find the gap holding back revenue, fix it, and use real sales outcomes to decide what deserves attention next.
Book a 30-Minute Intro Call
Bring your real questions. We’ll be clear about process, pricing, and whether we’re the right fit for your business. You'll talk with someone who understands premium home improvement, long sales cycles, and what it actually takes to generate better leads and drive more revenue.
Book an Intro CallFix the biggest leak first
That may mean bringing in better-fit demand, turning more website visits into consultations, or working the leads and estimates your team cannot keep chasing.
Keep improving what produces revenue
We compare leads, estimates, and signed jobs so you can spend smarter, close more of the right work, and get more value from every lead after that.