Lead Intelligence makes every lead more useful.
Every lead, whether it signs or not, brings source, buyer signals, sales activity, and outcome data into view. You can see what we learned, what we’re changing, and why.
See how Lead Intelligence worksMarketing built around how design/build remodels actually sell.
Design/build remodelers need a marketing system that follows a homeowner from early research to consultation, scope, proposal, follow-up, and signed work. The website, ads, CRM, and recovery plan have to share context because the sale often happens weeks or months after the first conversion.
Three services. One system.
Lead Generation, the Agentic Website, and Lead Recovery each do a different job. Lead Intelligence is the layer that connects them, so every signed project makes the next one easier to find, convert, and close.
See how the system works → Lead Generation
Spend that learns from signed jobs, not just clicks.
Google, Meta, SEO, AEO, and direct mail, managed together and measured against the projects that actually close. Every signed job teaches the next round of ads where to find more like it.
Agentic WebsiteA website that earns the consultation.
Not a brochure. A conversion system built around your process, your projects, and the questions homeowners ask before they call. Updated weekly so it keeps pace with your business.
Lead RecoveryUnsold estimates come back to life.
Stalled proposals and past clients get follow-up matched to who the buyer is and why they paused. Your team handles the close. The system handles the persistence.
A $100K kitchen doesn't sell like a roof repair. The sale takes months. Most contractors lose them in the middle.
The homeowner researches for weeks before they call anyone. They visit three websites. They book two consultations. They get estimates and then need a month to decide. That is normal for a project this size. The question is whether something is working each stage of that decision, or whether it all depends on your closer remembering to call back.
Searching
Lead Generation gets you into the comparison before they pick up the phone.
A homeowner planning a major remodel researches for weeks before they contact anyone. They are comparing portfolios, reading reviews, asking neighbors. Lead Generation puts your work in front of them during that window with targeted search, social, and direct mail for the project types and neighborhoods you actually want. Better first impressions mean warmer consultations.
Considering
The Agentic Website earns the consultation while your office is closed.
They found you. Now they are on your site at 10pm comparing you against two other remodelers. A portfolio site with a contact form loses them here. The Agentic Website shows relevant projects, answers scope and process questions, and makes scheduling a consultation feel easy, not committal. By the time your closer sits down, the homeowner already trusts your process.
Deciding
Lead Intelligence keeps you in front of them while they decide who to hire.
The homeowner has your estimate and two others. They are comparing, talking to their spouse, thinking about timing. Most contractors go dark here. But Lead Intelligence already captured what pages they visited, what project type they explored, and how they found you. That data powers retargeting ads that put your work back in front of them during the weeks they are deciding. Not generic banners. Ads built around the project they are actually considering. You stay visible without your team having to chase.
Stalled
Rehash turns stalled estimates into signed projects.
Three weeks of silence does not mean they picked someone else. It means they have not decided yet. We work rehash with context, not a generic check-in: what was quoted, when, and what the project was. When the homeowner is ready to move, your closer picks up the conversation. That is revenue you already paid to generate, closing at a fraction of the cost of a new lead.
01
Searching comparing firms, reading reviews, not ready to talk
Lead Generation gets you into the comparison before they pick up the phone.
A homeowner planning a major remodel researches for weeks before they contact anyone. They are comparing portfolios, reading reviews, asking neighbors. Lead Generation puts your work in front of them during that window with targeted search, social, and direct mail for the project types and neighborhoods you actually want. Better first impressions mean warmer consultations.
02
Considering on your site at 10pm, comparing you with two other firms
The Agentic Website earns the consultation while your office is closed.
They found you. Now they are on your site at 10pm comparing you against two other remodelers. A portfolio site with a contact form loses them here. The Agentic Website shows relevant projects, answers scope and process questions, and makes scheduling a consultation feel easy, not committal. By the time your closer sits down, the homeowner already trusts your process.
03
Deciding estimate in hand, weighing scope, budget, and timing
Lead Intelligence keeps you in front of them while they decide who to hire.
The homeowner has your estimate and two others. They are comparing, talking to their spouse, thinking about timing. Most contractors go dark here. But Lead Intelligence already captured what pages they visited, what project type they explored, and how they found you. That data powers retargeting ads that put your work back in front of them during the weeks they are deciding. Not generic banners. Ads built around the project they are actually considering. You stay visible without your team having to chase.
04
Stalled weeks of silence, new leads took priority
Rehash turns stalled estimates into signed projects.
Three weeks of silence does not mean they picked someone else. It means they have not decided yet. We work rehash with context, not a generic check-in: what was quoted, when, and what the project was. When the homeowner is ready to move, your closer picks up the conversation. That is revenue you already paid to generate, closing at a fraction of the cost of a new lead.
Powered by Lead Intelligence See how Lead Intelligence works →
What gets tracked on every design/build lead.
Each data point feeds back into the system, so source decisions, follow-up, and recovery get sharper over time.
Project scope
So your team prices and follows up differently for a $30k bath vs. a $200k addition
Lead source
So you invest in the channels that produce signed remodels, not just interest
Proposal age
So your team follows up before the homeowner picks another remodeler
Hesitation type
So the next message speaks to their actual concern, not a generic check-in
Referral origin
So you see which past clients are actually sending you revenue
Better leads in, more revenue out
Other agencies report on leads. We help your whole system create more revenue from them.
Most vendors give you leads and a report. We connect those leads to your signed jobs and feed that data back to your ads and website. The result isn't just better reporting. It's a system that gets more qualified over time because it learns from what actually closes.
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Lead Care Team
Connects acquisition to sales outcomes
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Improves the website and conversion path
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Creates shared memory across the CRM and media stack
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Keeps dormant leads and customer relationships working
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Routes important moments to your team with context
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Measures every stage against revenue per lead
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Uses later-stage outcomes to improve acquisition
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Who this is built for
We're selective. This works best when your design/build business looks like this.
Pricing starts at $2,995/mo.
Great fit
You sell considered design/build projects: Whole-home remodels, additions, basement transformations, large kitchens, and multi-room projects are where this system makes the most sense.
You already have demand that is not fully converting: Leads come in, consultations happen, but too many good opportunities stall before scope, proposal, or signed work.
You want revenue visibility, not just form-fill reports: You want one view that connects source, website behavior, CRM stage, follow-up, proposal movement, and signed revenue.
Your team will keep the sales process usable: Lead Intelligence works best when the CRM has enough notes, stages, estimates, and outcomes to learn from.
Not a fit
You need cheap repair leads: This is not built for handyman work, emergency calls, small repairs, or one-off job volume.
You are under 20 qualified leads a month: There usually is not enough volume yet for the system to produce meaningful learning or ROI.
You are shopping on price alone: We compete on outcomes and connected execution, not on being the lowest-price marketing option.
You will not use the CRM or follow-up process: If the system cannot see what happened after the lead came in, it cannot improve what happens next.
Questions design/build remodelers ask before they trust the system.
Spec: Question 01
Why does design/build remodeling need a different marketing system?
Because the lead is rarely ready after one click or one call. A homeowner may research for months, book a consultation, pause during scope, compare your process with another firm, and come back later. Your marketing has to keep that context connected from the first visit through the signed project.
Spec: Question 02
Can you help if our leads are good but proposals stall?
Yes. That's usually a lifecycle problem, not only a lead generation problem. We look at where the homeowner slows down: after the consultation, during scope, after pricing, or after selections. Then we build follow-up and reporting around the exact stage where revenue is leaking.
Spec: Question 03
Do you focus on whole-home remodels, additions, or kitchens and baths?
This is strongest when the buyer is comparing a design-led process, not just a single room price. Whole-home remodels, additions, main-floor transformations, basement projects, and larger kitchen work all need proof, scope clarity, and follow-up that keeps the decision moving.
Spec: Question 04
How do you know which marketing source produced a signed remodel?
We connect the original source to the CRM record, estimate, project type, follow-up outcome, and signed revenue. The point is not to give every channel perfect credit. It is to make better decisions than a standard ad account that only sees the form fill.
Spec: Question 05
What project minimum makes this a fit?
The system makes the most sense when one signed project is valuable enough to justify better tracking, follow-up, and channel testing. For most design/build remodelers, that usually means you are selling larger projects, not small handyman work or one-off repairs.
01 Why does design/build remodeling need a different marketing system?
Because the lead is rarely ready after one click or one call. A homeowner may research for months, book a consultation, pause during scope, compare your process with another firm, and come back later. Your marketing has to keep that context connected from the first visit through the signed project.
02 Can you help if our leads are good but proposals stall?
Yes. That's usually a lifecycle problem, not only a lead generation problem. We look at where the homeowner slows down: after the consultation, during scope, after pricing, or after selections. Then we build follow-up and reporting around the exact stage where revenue is leaking.
03 Do you focus on whole-home remodels, additions, or kitchens and baths?
This is strongest when the buyer is comparing a design-led process, not just a single room price. Whole-home remodels, additions, main-floor transformations, basement projects, and larger kitchen work all need proof, scope clarity, and follow-up that keeps the decision moving.
04 How do you know which marketing source produced a signed remodel?
We connect the original source to the CRM record, estimate, project type, follow-up outcome, and signed revenue. The point is not to give every channel perfect credit. It is to make better decisions than a standard ad account that only sees the form fill.
05 What project minimum makes this a fit?
The system makes the most sense when one signed project is valuable enough to justify better tracking, follow-up, and channel testing. For most design/build remodelers, that usually means you are selling larger projects, not small handyman work or one-off repairs.
Three steps to get more revenue from every lead.
We launch the full Lead Care System, learn from every lead that comes in, and keep improving what happens next.
Book a 30-Minute Intro Call
We look at how your leads come in, where revenue is getting lost, and what a stronger system could recover. You leave knowing what we'd build, what it costs, and what improvement should look like.
Book an Intro CallLaunch the full Lead Care System
We connect lead generation, your agentic website, rehash, and Lead Intelligence into one system. Your ads, website, follow-up, and team all get better signals from every lead.
Improve every lead after that
The system learns from every lead: the ones that book, stall, disappear, recover, and sign. That learning helps you spend smarter, close more jobs, and raise revenue per lead.