See how clearer packages, useful pricing guidance, better-prepared sales conversations, and marketing tied to booked work changed the result.
Increase in leads after RoostPop expanded demand across Google, Meta, SEO, direct mail, and a seasonal offer.
Increase in qualified leads after homeowners shared package interest, project scope, and timing before the first call.
Increase in average project value when homeowners could compare packages and show up informed.
Of visitors use a style quiz, pricing estimator, proposal, booking flow, or online deposit.
Client Case Study: RoostPop Landscape Design
Here's what changed for the homeowner, the sales team, and the business.
When RoostPop came to us, they weren’t struggling, but they were feeling the same pressure every premium contractor in a competitive market eventually hits: the searches that matter, "front yard landscape design," "landscaping Edina," "curb appeal renovation," get more expensive every year because more contractors are bidding on the same ones.
The problem was not the quality of RoostPop’s work. Homeowners had trouble comparing packages, understanding the investment, and carrying what they had already researched into the first conversation. RoostPop was paying to earn attention, then starting too many sales conversations without the context needed to move the right project forward.
These aren't gallery pages. They're decision tools that make the options easier to understand, the investment more transparent, and the next step simpler to take.
Each homeowner gets a private proposal built around their project, with the investment, recommended plant direction, and next step in one place. They can review the details and reserve their install online instead of waiting on another email, attachment, or round of paperwork.
The calculator lets a homeowner choose a package, season, and planter needs to see a useful price range. That transparency builds trust, helps them understand what changes the investment, and gives RoostPop a better-qualified conversation when they reach out.
We organized the details so homeowners can compare different levels of transformation, see what each package covers, and understand the tradeoffs without doing the hard work themselves. A complicated range of options becomes a clear choice they can feel confident making.
RoostPop can see which package and pages a homeowner used, how they answered the quiz, which ad brought them in, and how far they got before reaching out. The first call starts with what the homeowner wants instead of a blank name and phone number.
RoostPop can compare ads, packages, cities, and website activity with the work that actually books. Budget and creative move toward the combinations that produce better projects, not just more clicks.
The Front-Yard Fix start flow helps homeowners choose a direction before they reach out. RoostPop gets a clearer project request, and the homeowner does not have to start the conversation from scratch.
Homeowners can estimate a package, review a proposal, and reserve the work online. Fewer projects stall while everyone waits on another email, attachment, or round of paperwork.
We compared RoostPop’s ads, website, lead records, and sales process to see where interest disappeared or arrived without enough context.
Packages, pricing guidance, project details, and clear next steps gave homeowners a simpler way to understand the offer and decide whether it fit.
Package interest, project details, location, and marketing source began arriving with each lead, so RoostPop could start the first conversation prepared.
Each week, the team reviews which packages, ads, pages, and cities are creating qualified opportunities and booked installs, then improves the parts that matter.
Every lead and booked install adds evidence about which ads to run, which packages to lead with, and which homeowners are worth pursuing. RoostPop gets better leads and more revenue from the attention it already earns.
Learn how every lead helps your marketing system get smarter so you get better leads in and more revenue from every lead after.
See how it works →See pricing, what's included, and how to get started. No long-term contract.
View pricing →Book a free 30-minute intro call. Ask questions, get a clear read on your lead lifecycle, leave with a next step.
Book an Intro Call →