RoostPop designs, installs, and maintains premium front-yard gardens across the Twin Cities. Here's an in-depth look at how Lead Generation, an Agentic Website, and Lead Intelligence work together behind that business, not three vendors sending three separate reports.
Lead Generation. Google, Meta, SEO, and the seasonal offer bring the lead in, with which ad they clicked, which page they landed on, and which search brought them there all attached.
Agentic Website. The site turns that lead into a real conversation. Package, project, and timeline get captured before the first call.
Lead Intelligence. Source and project context land in the CRM, and what's actually booking flows back to sharpen the next round of ads.
When RoostPop came to us, they weren’t struggling, but they were feeling the same pressure every premium contractor in a competitive market eventually hits: the searches that matter, "front yard landscape design," "landscaping Edina," "curb appeal renovation," get more expensive every year because more contractors are bidding on the same ones.
We sat down and mapped what they had: which channels were running, how a lead moved from the ad to the site to the CRM, and where things were getting lost along the way. What became clear was that the gap wasn’t in how RoostPop ran its business. It was in how little of the work they’d already done to earn a lead, the ad spend, the site visit, the interest shown, was actually making it into the first conversation. We built a system to change that.
When a lead comes in to the CRM your team can see which package or pages they looked at, how they answered a quiz or form, which ad brought them in, and how far they got before reaching out, all as structured fields your team can act on. The sales rep picks up the phone already knowing what the homeowner wants and how they want to be approached.
What homeowners click on the site, which package they looked at, which page they spent time on, how far they got, flows back to Meta and Google so the ads improve based on what actually books installs, not just what gets clicks.
The interesting part is not just the CTA. The start flow is built to capture the homeowner’s direction and pass that data forward, so the next system in the chain knows more than just a name, phone number, and blank request.
Instead of stopping at “we’ll send something later,” the build includes an interactive pricing estimator, a custom proposal layer, and an integrated payment step. That makes the site part of the operating system, not just the marketing front end.
We mapped what RoostPop already had running: ads, the existing site, and how (or whether) leads reached a CRM before changing anything.
Ad accounts, the new site, and the CRM were wired together so package interest, which ad brought them in, and project details travel with every lead automatically, in both directions.
Lead Generation and the Agentic Website went live together, not staggered, so the first leads in already carried full context into the CRM.
Every week since, the team reviews what's converting: which package, which ad, which city. Then they ship changes to the site and the ads accordingly.
Every lead, every interaction, and every signed job feeds back into the system, sharpening which ads to run, which packages to lead with, and which homeowners are worth going after. Better data produces better leads. Better leads produce more revenue per job. The longer the system runs, the wider that gap gets.
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