Start with a Lead Lifecycle Audit
We review how information moves between your advertising, website, CRM, reviews, and referrals. You'll see where leads are losing value and which connection should improve first.
Book Your Audit Pattern 06 · Header · Underlined Serif Statement
Google costs keep going up. We run four channels to get you more leads for less.
Most agencies just run ads. We connect every lead source to the jobs that actually close — source data flows into your CRM with every inquiry, deal outcomes flow back to the ad platform, and the system learns which channels, offers, and zip codes produce signed revenue. Leads get better. Your blended CPL goes down.
- Google Ads
- Meta Ads
- SEO & AEO
- Direct Mail
Pattern 10 · Feature · Kill / Keep Comparison
One channel is a fragile foundation.
× The old way
Betting everything on Google
- CPL climbs every quarter with no ceiling in sight
- One algorithm update or budget cut and your pipeline goes cold
- Competing with every contractor in your market for the same clicks
- Ad platform optimizes for clicks — not the jobs you actually want
★ The better way
A smart system that learns and improves
- Source, channel, and campaign data flow into your CRM with every inquiry from your website — so the deal data is attached before your team picks up the phone
- Every closed job recorded in your CRM returns to the ad account — channel, keyword, zip code — so the platform learns from revenue, not form fills
- Budget moves toward the channels, offers, and zip codes that produce signed jobs. CPL drops over time as spend shifts away from sources that don't close.
- Four channels working together — Google, Meta, SEO, direct mail — all feeding the same CRM, all measured by the same outcome: revenue per lead
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Four channels. One steady lead flow.
01
Google Ads
Capture homeowners already searching for your service. We target high-intent keywords, tune bids by project type, and keep your ads in front of buyers when they're ready to call.
02Meta Ads
Reach homeowners on Facebook and Instagram before they start comparing contractors. Visual ads in the right neighborhoods, targeted by the right demographics — generating leads before Google becomes their next step.
03SEO & AEO
Get found in local search, Google Business Profile, and AI answer engines. Organic leads cost nothing per click and compound over time — so every ranking you earn lowers your blended cost per lead.
04Direct Mail
Put your name in front of neighborhoods where you already do great work. Direct mail reaches homeowners where digital ads can't — and when done right, books at nearly twice the rate of paid search.
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Photography Direction
Contractor and homeowner reviewing plans in a finished project
The Human Outcome
The number matters because it points to a real project, a real homeowner, and the kind of job your team wants to do again.
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The numbers behind going beyond Google
+10.5% Year-over-year CPL increase for home services in 2025 — more than double the 5.1% average across all industries. (Source: LocaliQ 2025 Home Services Benchmarks)
$228 Average Google Ads cost per lead for roofing and gutters — the highest-CPL home trade. Premium remodeling and pool trades aren't far behind. (Source: LocaliQ 2025)
65% Book rate for direct mail leads vs. 38% for Google non-branded, in a Q1 2026 study of home service contractors. Higher quality, not just higher volume. (Source: The Data-Driven Trades)
4 Channels we manage together — Google, Meta, SEO, and direct mail — so your lead flow doesn't depend on any single source.
Pattern 23 · FAQ · Two-Column Split
Lead generation questions worth answering.
Spec: Question 01
Do I really need more than Google to get leads?
If your Google CPL is going up every year — yes. More contractors are bidding on the same searches in every major market, which drives costs higher for everyone. Adding Meta, SEO, and direct mail gives you additional sources of qualified homeowners, so you're not entirely dependent on the most expensive channel in your market.
Spec: Question 02
How quickly can we start seeing leads?
Google Ads and Meta can produce leads within days of launch. SEO builds over months. Direct mail runs on a 4–6 week cycle from drop to response. We sequence the channels so you have near-term lead flow while the longer-cycle channels mature — and your blended cost per lead drops as the cheaper sources kick in.
Spec: Question 03
Can you work with campaigns we already have running?
Yes. We connect to existing accounts and review what's already working before touching anything. Most clients keep their Google Ads running and we layer in the missing channels. We'll tell you straight if something should change — and why.
Spec: Question 04
What kinds of contractors do you work with?
We work with premium home improvement companies — custom remodelers, pool builders, window and exterior companies, high-end flooring, outdoor living, and custom home builders. All with longer sales cycles where a lead needs nurturing over weeks or months before it becomes a signed job.
Spec: Question 05
How do you make sure the leads are actually good?
We track every inquiry back to its source — channel, campaign, and keyword — through your CRM. That means you can see which channels are sending homeowners who match your project minimums and your geography. When a channel produces low-quality leads, we adjust spend before you waste another month on it.
Pattern 34 · Blog post · Index Contact Sheet
More on getting leads that actually close
Getting leads is step one. These resources cover what happens next — and how your lead generation strategy affects everything downstream.
Pattern 67 · Misc · Process, Three-Card Sequence
Three simple steps to get started and see measurable results.
We start with the clearest opportunity, fix it, and show you what's improving.
Launch your agentic marketing stack
We build the new website, connect your existing ad accounts and CRM, and turn on the first approved orchestration workflows.
Track results and keep improving
We connect reporting to real sales outcomes, then improve the system based on what closes, stalls, and creates repeat work or referrals.