Spec: Question 01 Do I really need more than Google to get leads?
If your Google cost per lead keeps climbing, yes. Facebook and Instagram can introduce you before a homeowner searches. SEO can bring you unpaid Google traffic. Direct mail can reach the neighborhoods around your best projects. You get more ways to win a job, and one Google change can't shut off your whole pipeline.
Spec: Question 02 How quickly can we start seeing leads?
Google Ads and Meta can produce leads within days of launch. SEO builds over months. Direct mail usually takes four to six weeks from the mailbox drop to the first round of responses. We start with the fastest options while the longer-term work gains traction.
Spec: Question 03 Can you work with ads we already have running?
Yes. We review the ads, search terms, landing pages, lead quality, and booked jobs before we change anything. If what's running is bringing in the right projects at a sensible cost, we keep it. If it isn't, we'll show you what needs to change and why.
Spec: Question 04 What kinds of contractors do you work with?
We work with design/build remodelers, kitchen and bath companies, custom home builders, outdoor living and landscaping companies, deck and outdoor structure contractors, and luxury pool builders. These are considered purchases. Homeowners often need weeks or months to choose who gets the job.
Spec: Question 05 How do you make sure the leads are actually good?
Your CRM shows what brought each homeowner in. You can see whether they searched 'kitchen remodeler near me,' clicked a pool project on Instagram, read a Google page about whole-home remodeling, or scanned a postcard. Then we compare those leads with your service area, project minimum, estimates, and signed jobs. If an ad keeps bringing small repairs or out-of-area calls, we stop paying for more of them.