A booked estimate isn't always a qualified estimate. Give your salesperson the full picture to close more of the right jobs.

Every prospect gets an immediate first step instead of another missed call. Lead Intelligence brings the full picture together, and a 15-minute question-and-answer call confirms whether the lead is qualified. Your salesperson gets the context to move forward prepared.

  • What the buyer already shared
  • A 15-minute agent call
  • Your rules for a good fit
  • The sale stays with your team

Your team shouldn't burn field time on a guess.

The old way

A full calendar can still waste a full day

  • Salespeople drive to homeowners who are outside your service area, a poor fit, or not ready.
  • Basic fit questions eat up appointment time that should go toward trust, scope, and the sale.
  • Bad-fit estimates crowd better jobs off the calendar.
Qualification with Lead Intelligence

Protect the calendar and give sales better appointments

  • Your salesperson knows the project, timing, location, and fit before rolling a truck.
  • Poor-fit jobs get rerouted or removed before they burn field time.
  • Qualified homeowners get a prepared salesperson and a better buying experience.

Send your salesperson to jobs worth the drive.

01

Know the job before anyone drives

We pull the lead source, project details, website activity, and past notes into one place. Your team gets the full picture without digging through the CRM.

02

Fill the gaps in 15 minutes

A US-based Lead Care agent confirms scope, location, timing, and the fit details your team chooses. The homeowner only gets asked what you don't already know.

03

Keep the right jobs on the calendar

Your rules flag jobs that don't fit, so you can keep, reroute, or cancel them before a salesperson burns field time. Your team still makes the final call.

04

Walk in ready to sell

Your salesperson gets the answers and lead history before the appointment. They spend less time qualifying and more time building trust and closing the job.

A form fill shows up as a name and a time slot.
Software can flag what is missing. It cannot go ask.
So we qualify it two ways.

Handled by Technology & Automation

The record gets checked before anyone picks up the phone

Where the lead came from, what they researched on your site, project details, CRM notes, and approved outside data land on the record together. The system applies the rules you approved and flags exactly which answers are still missing, so the call starts from what is already known.

Handled by a Lead Care Agent

A 15-minute call before the appointment goes on your calendar

A US-based Lead Care agent runs a short question-and-answer call in your voice: scope, timeline, service area, budget range, and who is making the decision. Qualified homeowners get booked with your salesperson. The rest never take up a slot. The agent never quotes a price and never runs the appointment.

How much of this an agent handles is set with your team. Some contractors want every request to get the 15-minute call. Others want it only above a project value, outside a service radius, or when the record comes in thin. We set that line with you before anything runs.

Powered by Lead Intelligence

Every booked estimate carries a more useful history.

Lead Intelligence keeps what the buyer did, what they told you, approved outside data, new answers, appointment changes, estimates, and sales results together without replacing your team's judgment.

Where the lead came from and what they researched stay connected
Approved outside data adds useful detail to the record
Missing answers return to the CRM
Appointment changes and replies stop outdated messages
Estimates and sales results improve later decisions
Better leads in, more revenue out
See how Lead Intelligence works →

Your estimate calendar is limited.
Protect it with better information.

An appointment should carry more than a name and address. Lead Intelligence keeps what the buyer already showed and told you together, a Lead Care agent gets the answers the record is missing, and your salesperson walks in with the facts and owns every part of the sale.

Pre-Estimate Workflow Example: 100 Appointment Requests
New media spend required $0
Requests checked against the record 100
Qualifying calls run by an agent Per your rules
Typical call length About 15 minutes
Prices quoted by an agent 0
Answers written back to the record Every call
Selling, pricing, and the close Your team, every time

Example workflow, not a performance projection. What can be checked depends on the systems you connect, the rules you approve, and how current the information is.

Pre-estimate qualification questions worth answering.

Spec: Question 01

Does this replace our salesperson's judgment?

No. The agent collects missing facts and applies only the fit and routing rules your team approves. Your salesperson still handles ambiguity, builds trust, and decides whether an unusual or valuable opportunity fits. The call gives that person a more complete record. It does not sell or make judgment calls for them.

Spec: Question 02

Who actually makes the qualifying call?

A US-based Lead Care agent, trained on your trades, your pricing range, and your service area. The call runs about fifteen minutes and covers only what the record is missing: scope, timing, service location, and who is making the decision. The agent opens already knowing where the lead came from and what the homeowner researched on your site.

Spec: Question 03

Will the agent quote a price or run the appointment?

Never. A Lead Care agent asks questions and writes the answers back to the record. Pricing, financing, scope negotiation, the walkthrough, objections, and the close all belong to your salesperson. If a call starts turning into a real buying conversation, it goes to your person with the history attached.

Spec: Question 04

What information does Lead Intelligence use?

It can keep where the lead came from, what they viewed on your site, their form answers, CRM notes, project details, appointment changes, qualification answers, and later sales results together. An approved data append can add useful outside information to the lead record. The workflow uses only the information that is approved and useful for this job.

Spec: Question 05

What questions does the homeowner get asked?

We define them with your team. They stay short and limited to missing information that can change the next step, such as project scope, service location, timing, or another approved fit detail. If the website, form, CRM, or connected context already supplies a reliable answer, the agent should not ask for it again.

Spec: Question 06

What happens if the homeowner doesn't answer?

The system records the attempt and follows the approved no-response rule. That may mean a second attempt at a different hour, a salesperson task, or nothing further. It does not chase indefinitely, and silence alone does not make someone unqualified.

Spec: Question 07

Can website activity or outside data disqualify someone?

Not by itself. What the homeowner viewed and approved outside data can help your salesperson understand the opportunity. Turning down an appointment requires a clear rule your team approved and facts you can trust. Anything unusual, unclear, sensitive, or especially valuable goes to a person.

Spec: Question 08

What happens if the appointment or conversation changes?

Before routine follow-up runs, the system checks whether the appointment moved, the homeowner replied, a sales task is open, the homeowner can be contacted, or someone on your team is already working it. A reschedule changes the timing. A cancellation ends the workflow. Any reply stops automatic no-response messages and gives the salesperson the full history.

01 Does this replace our salesperson's judgment?

No. The agent collects missing facts and applies only the fit and routing rules your team approves. Your salesperson still handles ambiguity, builds trust, and decides whether an unusual or valuable opportunity fits. The call gives that person a more complete record. It does not sell or make judgment calls for them.

02 Who actually makes the qualifying call?

A US-based Lead Care agent, trained on your trades, your pricing range, and your service area. The call runs about fifteen minutes and covers only what the record is missing: scope, timing, service location, and who is making the decision. The agent opens already knowing where the lead came from and what the homeowner researched on your site.

03 Will the agent quote a price or run the appointment?

Never. A Lead Care agent asks questions and writes the answers back to the record. Pricing, financing, scope negotiation, the walkthrough, objections, and the close all belong to your salesperson. If a call starts turning into a real buying conversation, it goes to your person with the history attached.

04 What information does Lead Intelligence use?

It can keep where the lead came from, what they viewed on your site, their form answers, CRM notes, project details, appointment changes, qualification answers, and later sales results together. An approved data append can add useful outside information to the lead record. The workflow uses only the information that is approved and useful for this job.

05 What questions does the homeowner get asked?

We define them with your team. They stay short and limited to missing information that can change the next step, such as project scope, service location, timing, or another approved fit detail. If the website, form, CRM, or connected context already supplies a reliable answer, the agent should not ask for it again.

06 What happens if the homeowner doesn't answer?

The system records the attempt and follows the approved no-response rule. That may mean a second attempt at a different hour, a salesperson task, or nothing further. It does not chase indefinitely, and silence alone does not make someone unqualified.

07 Can website activity or outside data disqualify someone?

Not by itself. What the homeowner viewed and approved outside data can help your salesperson understand the opportunity. Turning down an appointment requires a clear rule your team approved and facts you can trust. Anything unusual, unclear, sensitive, or especially valuable goes to a person.

08 What happens if the appointment or conversation changes?

Before routine follow-up runs, the system checks whether the appointment moved, the homeowner replied, a sales task is open, the homeowner can be contacted, or someone on your team is already working it. A reschedule changes the timing. A cancellation ends the workflow. Any reply stops automatic no-response messages and gives the salesperson the full history.

A better estimate starts before the truck rolls.

The appointment works better when where the lead came from, what they researched, project details, approved outside data, new answers, and the latest appointment status arrive together. These resources explain what serious buyers show you and what the website should answer before your salesperson invests field time.

Get started fast. Be live and running in less than 30 days.

You do not need to solve everything at once. We find the gap holding back revenue, fix it, and use real sales outcomes to decide what deserves attention next.

01

Book a 30-Minute Intro Call

Bring your real questions. We’ll be clear about process, pricing, and whether we’re the right fit for your business. You'll talk with someone who understands premium home improvement, long sales cycles, and what it actually takes to generate better leads and drive more revenue.

Book an Intro Call
02

Fix the biggest leak first

That may mean bringing in better-fit demand, turning more website visits into consultations, or working the leads and estimates your team cannot keep chasing.

03

Keep improving what produces revenue

We compare leads, estimates, and signed jobs so you can spend smarter, close more of the right work, and get more value from every lead after that.

Ready to get off the lead treadmill?
Better leads in. More revenue from every lead after.

Not sure where to start?

See where your lead system is strong, and where good jobs may be slipping away.

Answer seven quick questions about how leads move through your business. You'll get a clear place to improve and a few useful things to check this week.

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