Lead Intelligence makes every lead more useful.
Every lead, whether it signs or not, brings source, buyer signals, sales activity, and outcome data into view. You can see what we learned, what we’re changing, and why.
See how Lead Intelligence worksMarketing built around how deck and outdoor structure buyers actually decide.
Deck and outdoor structure buyers often decide around weather, permitting, materials, neighborhood proof, and install timing. Your system has to connect search, direct mail, project pages, estimates, follow-up, and signed revenue before the build window gets crowded.
Three services. One system.
Lead Generation, the Agentic Website, and Lead Recovery each do a different job. Lead Intelligence is the layer that connects them, so every signed project makes the next one easier to find, convert, and close.
See how the system works → Lead Generation
Spend that learns from signed jobs, not just clicks.
Google, Meta, SEO, AEO, and direct mail, managed together and measured against the projects that actually close. Every signed job teaches the next round of ads where to find more like it.
Agentic WebsiteA website that earns the consultation.
Not a brochure. A conversion system built around your process, your projects, and the questions homeowners ask before they call. Updated weekly so it keeps pace with your business.
Lead RecoveryUnsold estimates come back to life.
Stalled proposals and past clients get follow-up matched to who the buyer is and why they paused. Your team handles the close. The system handles the persistence.
A $40K deck doesn't close on the first quote. By the time they decide, most builders have stopped following up.
The homeowner gets two or three quotes, compares materials, checks permit requirements, and then sits on it. They are not saying no. They are weighing composite vs. wood, thinking about whether to add the pergola, and waiting for the right moment to pull the trigger. That deliberation is normal. The question is whether you have something working that gap, or whether the next builder who follows up wins the job.
Searching
Lead Generation gets you found while they are still pricing materials and comparing builders.
A homeowner planning a deck or outdoor structure starts with materials and budget. They are looking up composite vs. wood, checking what neighbors built, reading about local permit requirements. Lead Generation runs search, direct mail, and social ads against that demand so your work shows up early. Early leads come in with better expectations because they have already seen your projects and pricing range.
Considering
The Agentic Website answers the material and process questions that earn the quote.
They found you. Now they are on your site at 9pm comparing your deck builds against two other contractors. They want to see projects in their material, understand your process, and get a feel for whether you can build what they are picturing. The Agentic Website shows relevant builds, answers material and timeline questions, and makes requesting a quote feel straightforward. Your team gets a call from someone who already knows what they want and has seen your work.
Deciding
Lead Intelligence keeps you visible while they debate materials and timing.
The homeowner has your quote and one or two others. They are comparing composite vs. wood pricing, deciding whether to add the railing upgrade or the pergola, and checking whether they can get it done before summer. Most builders send the quote and wait. But Lead Intelligence already captured what they looked at, what material interested them, and how they found you. That data powers retargeting ads that keep your builds in front of them while they decide. You stay visible without having to chase.
Stalled
Rehash turns old deck quotes into next season's signed builds.
A deck quote from October is not a dead lead. It is a homeowner who wants the deck but pushed it to spring. We work rehash before the build window opens, with context about what was quoted and what materials they were considering. That is a signed build booked before spring ad costs spike and before they start collecting new quotes from scratch.
01
Searching pricing materials, comparing builders, checking permit rules
Lead Generation gets you found while they are still pricing materials and comparing builders.
A homeowner planning a deck or outdoor structure starts with materials and budget. They are looking up composite vs. wood, checking what neighbors built, reading about local permit requirements. Lead Generation runs search, direct mail, and social ads against that demand so your work shows up early. Early leads come in with better expectations because they have already seen your projects and pricing range.
02
Considering on your site, comparing your builds and material options
The Agentic Website answers the material and process questions that earn the quote.
They found you. Now they are on your site at 9pm comparing your deck builds against two other contractors. They want to see projects in their material, understand your process, and get a feel for whether you can build what they are picturing. The Agentic Website shows relevant builds, answers material and timeline questions, and makes requesting a quote feel straightforward. Your team gets a call from someone who already knows what they want and has seen your work.
03
Deciding quote in hand, debating materials, scope, and timing
Lead Intelligence keeps you visible while they debate materials and timing.
The homeowner has your quote and one or two others. They are comparing composite vs. wood pricing, deciding whether to add the railing upgrade or the pergola, and checking whether they can get it done before summer. Most builders send the quote and wait. But Lead Intelligence already captured what they looked at, what material interested them, and how they found you. That data powers retargeting ads that keep your builds in front of them while they decide. You stay visible without having to chase.
04
Stalled weeks since the quote, pushed it to next season
Rehash turns old deck quotes into next season's signed builds.
A deck quote from October is not a dead lead. It is a homeowner who wants the deck but pushed it to spring. We work rehash before the build window opens, with context about what was quoted and what materials they were considering. That is a signed build booked before spring ad costs spike and before they start collecting new quotes from scratch.
Powered by Lead Intelligence See how Lead Intelligence works →
What gets tracked on every deck and structure quote.
Each data point feeds back into the system, so source decisions, follow-up, and recovery get sharper over time.
Material type
So composite buyers see composite proof and wood buyers see wood proof
Lead source
So you compare direct mail to digital by signed builds, not responses
Quote age
So recovery outreach goes out before the next build window opens
Structure type
So you see which projects are worth chasing and which ones drain your calendar
Permit and timing status
So follow-up talks about their actual barrier instead of a generic reminder
Better leads in, more revenue out
Other agencies report on leads. We help your whole system create more revenue from them.
Most vendors give you leads and a report. We connect those leads to your signed jobs and feed that data back to your ads and website. The result isn't just better reporting. It's a system that gets more qualified over time because it learns from what actually closes.
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Software Tools
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Lead Care Team
Connects acquisition to sales outcomes
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Improves the website and conversion path
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Creates shared memory across the CRM and media stack
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Keeps dormant leads and customer relationships working
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Routes important moments to your team with context
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Measures every stage against revenue per lead
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Uses later-stage outcomes to improve acquisition
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Who this is built for
We're selective. This works best when your deck or outdoor structure business looks like this.
Pricing starts at $2,995/mo.
Great fit
You sell higher-value decks or structures: Decks, porches, pergolas, outdoor rooms, and premium structures are where better source-to-sale tracking matters.
You have seasonal quote pressure: You need better early demand, cleaner quote tracking, and stronger recovery when estimates go quiet.
You use more than one source: Search, direct mail, referrals, project pages, and past customers should all be compared by signed work.
Your team can track quotes through close: The system works best when material, structure type, source, quote status, and revenue are visible.
Not a fit
You mostly sell small repairs: This is not built for low-ticket fixes, handyman work, or one-off service calls.
You are under 20 qualified leads a month: There usually is not enough volume yet for the system to produce meaningful learning or ROI.
You only want the cheapest quote requests: This is built to improve signed revenue from the right projects, not to collect the lowest-cost forms.
You do not track quote outcomes: If the system cannot see which quotes signed, it cannot improve source decisions or recovery.
Questions deck builders ask before they trust the system.
Spec: Question 01
Why does deck marketing need more than quote requests?
Because quote requests do not explain which source created profitable work. You need source, structure type, material concern, quote movement, follow-up, and signed revenue connected.
Spec: Question 02
Can this work with direct mail?
Yes. Direct mail works better when each piece has a trackable path and the CRM preserves source through the quote and signed project. The point is to compare mail by revenue, not only responses.
Spec: Question 03
Do you work with deck repair companies?
The fit is strongest for higher-value deck builds, outdoor structures, porches, pergolas, and premium outdoor projects. Small repair work usually does not justify the full system.
Spec: Question 04
How do you recover old deck quotes?
We segment old quotes by source, timing, project type, material, and hesitation when the CRM has that context. Then follow-up can speak to the reason the quote stalled.
Spec: Question 05
What makes this different from a lead vendor?
A lead vendor sells responses. We connect source, website proof, quote status, follow-up, and signed revenue so you can see which responses became real work.
01 Why does deck marketing need more than quote requests?
Because quote requests do not explain which source created profitable work. You need source, structure type, material concern, quote movement, follow-up, and signed revenue connected.
02 Can this work with direct mail?
Yes. Direct mail works better when each piece has a trackable path and the CRM preserves source through the quote and signed project. The point is to compare mail by revenue, not only responses.
03 Do you work with deck repair companies?
The fit is strongest for higher-value deck builds, outdoor structures, porches, pergolas, and premium outdoor projects. Small repair work usually does not justify the full system.
04 How do you recover old deck quotes?
We segment old quotes by source, timing, project type, material, and hesitation when the CRM has that context. Then follow-up can speak to the reason the quote stalled.
05 What makes this different from a lead vendor?
A lead vendor sells responses. We connect source, website proof, quote status, follow-up, and signed revenue so you can see which responses became real work.
Three steps to get more revenue from every lead.
We launch the full Lead Care System, learn from every lead that comes in, and keep improving what happens next.
Book a 30-Minute Intro Call
We look at how your leads come in, where revenue is getting lost, and what a stronger system could recover. You leave knowing what we'd build, what it costs, and what improvement should look like.
Book an Intro CallLaunch the full Lead Care System
We connect lead generation, your agentic website, rehash, and Lead Intelligence into one system. Your ads, website, follow-up, and team all get better signals from every lead.
Improve every lead after that
The system learns from every lead: the ones that book, stall, disappear, recover, and sign. That learning helps you spend smarter, close more jobs, and raise revenue per lead.