Spec: Question 01 Is this just a website redesign?
No. A redesign changes how the site looks. This work changes how well it helps homeowners understand price, fit, and the next step. We keep improving it after launch based on the consultations, estimates, and signed jobs it helps create.
Spec: Question 02 Why not just build on WordPress or Webflow like everyone else?
Those platforms can work well for a brochure site. They become limiting when you need a useful pricing estimator, guided project path, custom proposal, online deposit, or a cleaner connection between the website and your sales process. We build around the buying experience you need instead of forcing it into whatever a plugin can support.
Spec: Question 03 Our site looks fine, why would it need work?
Looking fine and converting well are different things. A site can be polished and still load slowly on mobile, send form submissions with no marketing channel attached, or make a homeowner work too hard to understand why you're worth calling. Those gaps are quiet and expensive.
Spec: Question 04 What does technical SEO actually change?
It helps search engines understand what you do, where you do it, and why your pages belong in front of the homeowners searching for it. That directly affects how many of the right visitors arrive, and how well your paid ads perform alongside organic.
Spec: Question 05 Our forms already connect to our CRM.
Then we check whether your team gets enough context to have a better first conversation. A name and phone number is a contact. Project type, timeline, price interest, and the pages the homeowner used help your salesperson understand what the buyer wants before the call starts.
Spec: Question 06 Do we have to rebuild the whole site?
Not always. The 30-Minute Intro Call reviews your current site, speed, conversion paths, forms, and tracking, before we recommend what to change. Sometimes the fix is a page and a form connection; sometimes it's a full rebuild. We start with the constraint, not the scope.
Spec: Question 07 How much does Website + Lead Intelligence cost?
It's $1,495 a month with no long-term contract. Your custom website build is included. Ongoing service covers website optimization, CRM connection, business intelligence dashboards, and source-to-revenue attribution. You can keep your current agency or marketing team.
Spec: Question 08 What is not included at $1,495 a month?
We don't manage your ads, SEO, direct mail, or Follow-Up calls in this tier. We connect the data and show what is producing qualified opportunities, signed work, and revenue so you can make better marketing and sales decisions.