Pattern 06 · Header · Underlined Serif Statement

Turn more website visits into qualified consultations. Help serious homeowners move forward.

Give homeowners the price clarity, project proof, and next steps they need to contact you. Then connect website behavior to your CRM, estimates, signed jobs, and revenue so you can make better marketing and sales decisions.

Website + Lead Intelligence is $1,495/mo. Your No-Risk custom website build is included.
  • Website optimized every week
  • CRM and lead journey connected
  • Marketing and sales dashboards
  • Source-to-revenue attribution

Case Study RoostPop Landscape Design

We build interactive websites that turn interest into action.

These aren't gallery pages. They're decision tools that make the options easier to understand, the investment more transparent, and the next step simpler to take.

01Customized proposals and deposits

Keep momentum moving from proposal to deposit.

Each homeowner gets a private proposal built around their project, with the investment, recommended plant direction, and next step in one place. They can review the details and reserve their install online instead of waiting on another email, attachment, or round of paperwork.

Conversion jobMake it easier to say yes and reserve the work online.
02Interactive calculators

Give homeowners price clarity before the first call.

The calculator lets a homeowner choose a package, season, and planter needs to see a useful price range. That transparency builds trust, helps them understand what changes the investment, and gives RoostPop a better-qualified conversation when they reach out.

Conversion jobBuild trust and qualify fit without hiding the price.
03Package details

Make a wide range of options easier to understand.

We organized the details so homeowners can compare different levels of transformation, see what each package covers, and understand the tradeoffs without doing the hard work themselves. A complicated range of options becomes a clear choice they can feel confident making.

Conversion jobHelp homeowners wrap their minds around the options and choose.
Pattern 10 · Feature · Kill / Keep Comparison

Your website should do more than look finished.

× Most contractor sites

A polished site that still makes good prospects guess

  • Homeowners see photos and a generic form, but still cannot tell what a project may cost or whether they are a fit
  • Your salesperson gets a name and phone number with none of the project context the homeowner already shared
  • The site sits untouched until the next redesign while buyer questions and market conditions change
  • Success is measured by form fills, even when those leads never become estimates or signed jobs
★ Your site

A site that helps serious buyers take the next step

  • Pricing tools, guided choices, and project proof help homeowners understand the investment and their fit before they call
  • Your team sees what the homeowner researched, so the first conversation starts prepared
  • Pages and offers improve every week based on what produces consultations, estimates, and signed work
  • Success is measured by qualified opportunities and revenue, not traffic and form fills alone
Pattern 08 · Feature · Horizontal Numbered Steps

Four ways your website should make selling easier.

01

Help serious homeowners decide before they call

Pricing estimators, style quizzes, project comparisons, and guided next steps answer the questions that hold good prospects back. Homeowners understand the investment and their fit sooner, so your team gets better-prepared conversations.

02

Give your sales team a useful head start

Before your team follows up, they can see the project, timeline, pages, pricing, and financing information the homeowner cared about. Your salesperson starts with context instead of repeating questions or guessing what matters.

03

Improve the pages that produce real opportunities

We compare website activity with booked consultations, estimate outcomes, and signed work. Each week, we improve the pages, proof, and offers that help serious buyers move forward instead of waiting years for the next redesign.

04

Keep good prospects from leaving before they understand your value

Premium homeowners compare, revisit, and read before they reach out. A fast mobile experience, clear project proof, and an easier path through price, process, and fit help you stay in the running while they decide.

Powered by Lead Intelligence

Your website learns what turns visits into revenue.

Lead Intelligence connects page behavior to signed jobs, not just form fills.

Pricing + gallery viewers close at 2.8x gallery-only
Financing viewers carry 38% higher avg job size
3+ return visits: 74% estimate rate vs. 29% single-visit
Project form converts 4.1x vs. contact form over $40K
Estimator tool pages: 2x signed revenue per visitor
Better leads in, more revenue out
See how Lead Intelligence works →
Pattern 36 · Stats · Stat Band

Keep getting more from the traffic you already pay for.

Your site is reviewed and improved every week around the pages, tools, and proof that help serious homeowners become qualified opportunities.

31%

Of visitors engage a pricing estimator, style quiz, custom proposal, digital booking option, or online deposit, vs. 5–8% on sites with only a generic contact form.

53%

Of mobile visitors leave a site that takes longer than three seconds to load, before your content has a chance.

3

Visits the average premium buyer makes to a contractor site before reaching out. What they see each time matters.

1

Site that should connect Lead Generation and Lead Intelligence, so closed-job data flows back to the ad account automatically. Most contractors are running three disconnected tools.

Pattern 23 · FAQ · Two-Column Split

Website questions worth answering.

Spec: Question 01

Is this just a website redesign?

No. A redesign changes how the site looks. This work changes how well it helps homeowners understand price, fit, and the next step. We keep improving it after launch based on the consultations, estimates, and signed jobs it helps create.

Spec: Question 02

Why not just build on WordPress or Webflow like everyone else?

Those platforms can work well for a brochure site. They become limiting when you need a useful pricing estimator, guided project path, custom proposal, online deposit, or a cleaner connection between the website and your sales process. We build around the buying experience you need instead of forcing it into whatever a plugin can support.

Spec: Question 03

Our site looks fine, why would it need work?

Looking fine and converting well are different things. A site can be polished and still load slowly on mobile, send form submissions with no marketing channel attached, or make a homeowner work too hard to understand why you're worth calling. Those gaps are quiet and expensive.

Spec: Question 04

What does technical SEO actually change?

It helps search engines understand what you do, where you do it, and why your pages belong in front of the homeowners searching for it. That directly affects how many of the right visitors arrive, and how well your paid ads perform alongside organic.

Spec: Question 05

Our forms already connect to our CRM.

Then we check whether your team gets enough context to have a better first conversation. A name and phone number is a contact. Project type, timeline, price interest, and the pages the homeowner used help your salesperson understand what the buyer wants before the call starts.

Spec: Question 06

Do we have to rebuild the whole site?

Not always. The 30-Minute Intro Call reviews your current site, speed, conversion paths, forms, and tracking, before we recommend what to change. Sometimes the fix is a page and a form connection; sometimes it's a full rebuild. We start with the constraint, not the scope.

Spec: Question 07

How much does Website + Lead Intelligence cost?

It's $1,495 a month with no long-term contract. Your custom website build is included. Ongoing service covers website optimization, CRM connection, business intelligence dashboards, and source-to-revenue attribution. You can keep your current agency or marketing team.

Spec: Question 08

What is not included at $1,495 a month?

We don't manage your ads, SEO, direct mail, or Follow-Up calls in this tier. We connect the data and show what is producing qualified opportunities, signed work, and revenue so you can make better marketing and sales decisions.

01 Is this just a website redesign?

No. A redesign changes how the site looks. This work changes how well it helps homeowners understand price, fit, and the next step. We keep improving it after launch based on the consultations, estimates, and signed jobs it helps create.

02 Why not just build on WordPress or Webflow like everyone else?

Those platforms can work well for a brochure site. They become limiting when you need a useful pricing estimator, guided project path, custom proposal, online deposit, or a cleaner connection between the website and your sales process. We build around the buying experience you need instead of forcing it into whatever a plugin can support.

03 Our site looks fine, why would it need work?

Looking fine and converting well are different things. A site can be polished and still load slowly on mobile, send form submissions with no marketing channel attached, or make a homeowner work too hard to understand why you're worth calling. Those gaps are quiet and expensive.

04 What does technical SEO actually change?

It helps search engines understand what you do, where you do it, and why your pages belong in front of the homeowners searching for it. That directly affects how many of the right visitors arrive, and how well your paid ads perform alongside organic.

05 Our forms already connect to our CRM.

Then we check whether your team gets enough context to have a better first conversation. A name and phone number is a contact. Project type, timeline, price interest, and the pages the homeowner used help your salesperson understand what the buyer wants before the call starts.

06 Do we have to rebuild the whole site?

Not always. The 30-Minute Intro Call reviews your current site, speed, conversion paths, forms, and tracking, before we recommend what to change. Sometimes the fix is a page and a form connection; sometimes it's a full rebuild. We start with the constraint, not the scope.

07 How much does Website + Lead Intelligence cost?

It's $1,495 a month with no long-term contract. Your custom website build is included. Ongoing service covers website optimization, CRM connection, business intelligence dashboards, and source-to-revenue attribution. You can keep your current agency or marketing team.

08 What is not included at $1,495 a month?

We don't manage your ads, SEO, direct mail, or Follow-Up calls in this tier. We connect the data and show what is producing qualified opportunities, signed work, and revenue so you can make better marketing and sales decisions.

More on websites that turn visits into leads.

See what homeowners look for, why they come back more than once, and what helps them feel ready to contact you.

Pattern 67 · Misc · Process, Three-Card Sequence

Get started fast. Be live and running in less than 30 days.

You do not need to solve everything at once. We find the gap holding back revenue, fix it, and use real sales outcomes to decide what deserves attention next.

01

Book a 30-Minute Intro Call

Bring your real questions. We’ll be clear about process, pricing, and whether we’re the right fit for your business. You'll talk with someone who understands premium home improvement, long sales cycles, and what it actually takes to generate better leads and drive more revenue.

Book an Intro Call
02

Fix the biggest leak first

That may mean bringing in better-fit demand, turning more website visits into consultations, or working the leads and estimates your team cannot keep chasing.

03

Keep improving what produces revenue

We compare leads, estimates, and signed jobs so you can spend smarter, close more of the right work, and get more value from every lead after that.

Ready to get off the lead treadmill?
Better leads in. More revenue from every lead after.

Not sure where to start?

See where your lead system is strong, and where good jobs may be slipping away.

Answer seven quick questions about how leads move through your business. You'll get a clear place to improve and a few useful things to check this week.

Lead Care Calculator

See how your marketing and sales performance ranks against your competition.

Compare your lead system with contractor benchmarks, then see how much additional revenue you could earn by closing the gaps.

See how you rank
Lead Care Team