Know what deserves more budget
See which searches, campaigns, services, and neighborhoods produce estimates and signed jobs, then stop funding the ones that only create cheap form fills.
Pattern 06 · Header · Underlined Serif Statement
Stop paying for leads that don't sell. See which marketing produces signed work.
Know which channels, projects, and neighborhoods produce estimates and revenue. You can cut what brings in noise, follow up with better context, and put more budget behind the work that pays.
- Cut wasted marketing spend
- Find more of your best projects
- Know which leads are worth another call
- See revenue per lead
Pattern 10 · Feature · Kill / Keep Comparison
Your ads are learning from the wrong result.
× What ads learn by default
Form submissions, not signed jobs
- Google and Meta see the form submission, not the $50,000 kitchen remodel that signed six weeks later.
- Cost per lead and click-through rate don't show which ads produce revenue.
- Your CRM may hold months of signed jobs that your ad account has never seen.
- Your CRM and ad reports tell separate stories, so campaign performance stops at the form submission.
★ When buyer signals stay connected
Better signals. Better decisions.
- Signed jobs confirm which marketing channels produced revenue.
- Page behavior shows what leads needed before they reached out.
- Estimate and recovery outcomes show where buyers stalled and what brought them back.
- Reviews and referrals show which customers create future demand.
Pattern 64 · Feature · Connected 3-Card
Make better decisions with every lead.
Most lead management ends at contacted. It should end at signed for $84,000, came from a Meta ad in March, took nine touches, and the ad account still has not heard about it. You do not need more dashboards. You need clear answers about where to spend, who to follow up with, and what helps serious buyers move forward.
Know which opportunities deserve another call
Spot the stalled estimate that returned to pricing or financing pages, and give your team the context to restart the right conversation.
Know what helps good prospects move forward
Compare page activity, sales outcomes, reviews, and referrals to see which proof, offers, and follow-up choices produce better customers.
What your marketing should be able to tell you.
Can your team or your current agency answer these questions?
- Across Google, Meta, direct mail, and referrals, which marketing channel produces your most profitable signed jobs?
- What do the homeowners who actually sign have in common before they ever reach out? Home value, neighborhood, lot size?
- Which neighborhoods and price ranges produce signed jobs, and which ones just produce estimates?
- Which pages on your website do serious buyers visit before they call, and how does that differ from the ones who never book?
- How many leads came in last month that your team never contacted?
- When a past customer refers someone new, can you trace it back to the original ad that brought in the first customer?
- Where should your next ad dollar go, based on which marketing channels actually book jobs in your market, not just which ones produce the cheapest leads?
If it can't, you're spending money every month and guessing what it turns into. We connect the data so you can see what's booking jobs and cut what isn't.
Book an Intro CallWhich channels turn into estimates and revenue
Marketing channel Leads Lead-to-estimate Revenue per lead
Google Search 48 42% $6.2k
Local Services Ads 31 35% $4.9k
SEO / Organic 27 39% $5.4k
Retargeting 19 33% $3.8k
Trend line
Revenue per lead keeps improving as signal quality improves
Month 1 Month 3 Month 6
10-15% revenue lift.
McKinsey reports that personalization programs built on customer data most often drive a 10-15% revenue lift. The Lead Care System tracks every signal across the lifecycle, from ad click to website behavior to estimate outcome to signed job, so every decision about where to spend, what to say, and who to follow up with is informed by what actually produced revenue.
Source: McKinsey Pattern 73 · Feature · Dark 2×3 Icon Grid
Get answers your team can use.
Lead Intelligence turns the details you already collect into clearer marketing, sales, and follow-up decisions.
Where to spend more
See which Google searches, Meta campaigns, direct-mail pieces, and other channels produce estimates and signed work.
Which work to grow
Compare services, locations, timelines, and project values so you can pursue more of the jobs that fit your business.
Who deserves follow-up
See what a homeowner researched, where the estimate stands, and whether interest has returned before your team reaches out.
Revenue per lead
Compare channels and campaigns by the revenue they produced, not only their cost per form submission.
What brings stalled work back
See which buyer types recover, which objections were really timing problems, and which follow-up conversations restart serious projects.
Human control
Your people keep every budget, sales, and customer decision. Lead Intelligence gives them better information.
Pattern 23 · FAQ · Two-Column Split
Questions about getting clearer revenue answers.
Spec: Question 01
Does this only help with future leads, or does it work on leads we already have?
Both. Historical signed jobs can show which channels and campaigns have produced revenue. New signed jobs keep improving the comparison and give Google and Meta better information for future bidding.
Spec: Question 02
How is this different from agency reports or Google Ads' automatic optimization?
A report shows clicks, form submissions, and cost per lead. Automatic bidding uses those same inputs. We send signed jobs and revenue back to the ad platform, so it can learn which campaigns produce paying customers.
Spec: Question 03
We already use UTM tracking and a CRM. What does this add?
UTM tracking can tell your CRM which campaign brought in a form. This connection keeps those ad details attached through the estimate and signed job, then sends the final sale and its value back to Google or Meta.
Spec: Question 04
Do we need to switch CRM or review platforms?
Usually, no. We start by checking whether your current tools can pass the campaign, estimate, and signed-job details the system needs. If they can, we connect them. If they can't, we'll explain the gap before recommending a change.
Spec: Question 05
What information needs to be recorded for this to work?
At minimum, we need the channel or campaign that brought in the lead, the project requested, the CRM record, the sales outcome, and the signed-job value. We map what your website, CRM, and ad accounts already capture, then fix the gaps going forward. How much historical data we can connect depends on what your current systems preserved.
Spec: Question 06
How does Lead Intelligence connect to rehash?
When an unsold estimate enters rehash, Lead Intelligence provides the buyer profile that shapes the follow-up conversation. When rehash works, that outcome returns to Lead Intelligence. You learn which buyer types respond, which objections were really timing issues, which original marketing channels produce recoverable leads, and which follow-up approaches help homeowners restart the conversation.
01 Does this only help with future leads, or does it work on leads we already have?
Both. Historical signed jobs can show which channels and campaigns have produced revenue. New signed jobs keep improving the comparison and give Google and Meta better information for future bidding.
02 How is this different from agency reports or Google Ads' automatic optimization?
A report shows clicks, form submissions, and cost per lead. Automatic bidding uses those same inputs. We send signed jobs and revenue back to the ad platform, so it can learn which campaigns produce paying customers.
03 We already use UTM tracking and a CRM. What does this add?
UTM tracking can tell your CRM which campaign brought in a form. This connection keeps those ad details attached through the estimate and signed job, then sends the final sale and its value back to Google or Meta.
04 Do we need to switch CRM or review platforms?
Usually, no. We start by checking whether your current tools can pass the campaign, estimate, and signed-job details the system needs. If they can, we connect them. If they can't, we'll explain the gap before recommending a change.
05 What information needs to be recorded for this to work?
At minimum, we need the channel or campaign that brought in the lead, the project requested, the CRM record, the sales outcome, and the signed-job value. We map what your website, CRM, and ad accounts already capture, then fix the gaps going forward. How much historical data we can connect depends on what your current systems preserved.
06 How does Lead Intelligence connect to rehash?
When an unsold estimate enters rehash, Lead Intelligence provides the buyer profile that shapes the follow-up conversation. When rehash works, that outcome returns to Lead Intelligence. You learn which buyer types respond, which objections were really timing issues, which original marketing channels produce recoverable leads, and which follow-up approaches help homeowners restart the conversation.
Pattern 67 · Misc · Process, Three-Card Sequence
Get started fast. Be live and running in less than 30 days.
You do not need to solve everything at once. We find the gap holding back revenue, fix it, and use real sales outcomes to decide what deserves attention next.
Book a 30-Minute Intro Call
Bring your real questions. We’ll be clear about process, pricing, and whether we’re the right fit for your business. You'll talk with someone who understands premium home improvement, long sales cycles, and what it actually takes to generate better leads and drive more revenue.
Book an Intro CallFix the biggest leak first
That may mean bringing in better-fit demand, turning more website visits into consultations, or working the leads and estimates your team cannot keep chasing.
Keep improving what produces revenue
We compare leads, estimates, and signed jobs so you can spend smarter, close more of the right work, and get more value from every lead after that.