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We look at how your leads come in, where revenue is getting lost, and what a stronger system could recover. You leave knowing what we'd build, what it costs, and what improvement should look like.
Book an Intro CallYou already paid for these leads. We help you close the ones that didn't sign the first time.
Most estimates that don't close on the first visit aren't lost. This is rehash: we work those unsold estimates with personalized text and email follow-up based on who the homeowner is, what they were quoted, and what they need to feel ready.
- Unsold estimate follow-up
- Buyer-informed messaging
- Conversational, not canned
- Recovery tracking
"Just checking in" is why estimates go cold.
The old way
Every lead gets the same follow-up, regardless of who they are
- "Just touching base," "circling back," and "have you given up on this project?" None of it is connected to who the homeowner is or what they care about.
- An engineer making a careful, data-driven decision gets the same message as a busy executive who just needs someone to make it easy. Neither responds because neither feels understood.
- Most automations fire on a timer. Day 1, Day 3, Day 7. The schedule has nothing to do with the buyer's actual decision timeline.
- After four or five attempts with no response, the sequence ends. The lead is marked cold. Six months later, the homeowner signs with whoever stayed in touch.
The better way
Follow-up shaped by the buyer, not by a calendar
- Every unsold estimate triggers follow-up informed by who the homeowner is, how they prefer to communicate, and what matters to them in a purchase decision.
- A detail-oriented buyer who needs data gets a different conversation than someone who responds to social proof and neighbor activity. The message matches the person.
- When there's a price concern, the system rebuilds value first, then introduces flexible options within the guardrails you define.
- Follow-up continues at a pace that matches the buyer until there is a clear yes or no. "Not yet" stays active. Silence gets handled, not abandoned.
How we run rehash on unsold estimates into signed jobs.
01
Buyer-informed follow-up, not generic drips
When an estimate doesn't close, we don't just add the homeowner to a drip sequence. We build a profile of who they are, how they prefer to communicate, and what's likely driving their decision timeline. A retired engineer comparing three bids needs a different conversation than a busy professional who loved the presentation but ran out of time.
02
Conversational messaging that handles real objections
When a homeowner replies with a concern about price, timing, or scope, the system responds with context. It can rebuild value, walk through flexible payment options, or address specific hesitations. Your team gets looped in when the conversation needs human judgment. The system handles persistence. Your people handle the close.
03
Multi-channel outreach that meets homeowners where they respond
Some homeowners respond to a text. Others prefer email. We run rehash through both, then adjust follow-up based on what's getting traction. If SMS gets engagement, the system stays there. If email works better for a particular buyer, it shifts.
04
Recovery outcomes feed back into Lead Intelligence
When a recovery conversation works, that outcome travels back through Lead Intelligence. You learn which buyer types respond, which objections were really timing issues, which follow-up approaches work, and which original ad sources produce leads that are worth the patience.
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Your follow-up learns what brings estimates back to life.
Lead Intelligence shows which recovery conversations turn into signed revenue.
Google estimates close on rehash at 2.1x the rate of Meta
Financing viewers recover 47% more often
"Timing" objections close 3x vs. "price" on day 30+
SMS wins under $30K, email wins above $50K
$4,200 avg recovered per lead with buyer profile
Better leads in, more revenue out
You already paid for the lead.
Rehash helps the estimate pay you back.
We run rehash because the expensive parts already happened: the ad, the click, the form fill, the appointment, and the estimate. When the right follow-up recovers even a small share of unsold quotes, the revenue comes from leads you do not have to buy again.
Rehash Model Unsold Estimates
New media spend $0
Unsold estimates 40
Average sold job $32,000
Recovered at 10% 4 jobs
Marginal lead cost $0
Recovered revenue $128,000
New leads bought 0
The acquisition cost was already paid. Recovery turns stalled estimates into revenue.
The math on your unsold estimates
The marketing is already paid for. The estimate already happened. Recovered revenue starts from work your business has already earned the right to close.
48%
Of sales reps never follow up after the initial appointment. Not because they don't care, but because they're running the next estimate, managing installs, and handling the hundred things that fill a day. (Source: IRC Sales Solutions and HubSpot sales follow-up research)
92%
Stop following up after four attempts. Most homeowners making a $30,000+ decision need more time than that. The rep has moved on. The homeowner is still thinking. (Source: Marketing Donut and Brevet Group)
$0
Acquisition cost for a recovered lead. You already paid for the ad, website visit, estimate appointment, and rep's time. Every recovered job starts from money you've already spent.
10-15%
Recovery rate on unsold estimates when follow-up is personalized, persistent, and matched to the buyer's decision process. If your CRM has $2M in unsold quotes, that's $200K to $300K in revenue your business already earned the right to close. (Source: Wealthy Contractor and Duracal case study, directional)
Rehash questions worth answering.
Spec: Question 01
How is this different from the follow-up our CRM already does?
Most CRM follow-up fires on a timer. Day 1, Day 3, Day 7, same message to everyone. We run rehash around who the buyer is, what they were quoted, and how they make purchasing decisions. The CRM sends reminders. We handle the conversation.
Spec: Question 02
Do you run rehash for us, or does my team have to work it?
We run it for you. Your reps still own the close, the relationship, and the active follow-up while the opportunity is warm. Once the agreed follow-up window has passed, we work the rehash so stalled estimates do not disappear while your sales team focuses on homeowners who are closer to buying. When a lead re-engages and is ready to move forward, your rep picks it up with full context.
Spec: Question 03
When does an estimate go into rehash?
We define that with your team before anything launches. For some companies, rehash starts after a set number of rep messages. For others, it starts after a certain number of days with no response, after a proposal expires, or after the rep marks the estimate as not ready yet. The point is not to interrupt the sales process. It is to keep the conversation alive once your normal process has run its course.
Spec: Question 04
What if our rep already gave a discount and the homeowner still didn't sign?
Price isn't always the real objection. Sometimes it's timing, competing priorities, or the homeowner needing to feel more confident in the decision. We rebuild value before revisiting price. If flexible payment options make sense for your business, the system can introduce those too, within guardrails you define.
Spec: Question 05
How quickly does rehash start after an unsold estimate?
Typically within 24 hours. The window matters. A homeowner who just sat through a detailed presentation and chose not to sign is still warm. Wait a week, and they've moved on mentally. Wait a month, and you're starting a new conversation from scratch.
Spec: Question 06
We only have a few unsold estimates. Is this worth it?
The value grows with volume, but even a small number of high-ticket unsold estimates adds up fast. If you have 20 unsold estimates at an average of $25,000 and recover three of them, that's $75,000 in revenue from leads you've already paid for. Once the system is running, every future unsold estimate enters rehash automatically.
01 How is this different from the follow-up our CRM already does?
Most CRM follow-up fires on a timer. Day 1, Day 3, Day 7, same message to everyone. We run rehash around who the buyer is, what they were quoted, and how they make purchasing decisions. The CRM sends reminders. We handle the conversation.
02 Do you run rehash for us, or does my team have to work it?
We run it for you. Your reps still own the close, the relationship, and the active follow-up while the opportunity is warm. Once the agreed follow-up window has passed, we work the rehash so stalled estimates do not disappear while your sales team focuses on homeowners who are closer to buying. When a lead re-engages and is ready to move forward, your rep picks it up with full context.
03 When does an estimate go into rehash?
We define that with your team before anything launches. For some companies, rehash starts after a set number of rep messages. For others, it starts after a certain number of days with no response, after a proposal expires, or after the rep marks the estimate as not ready yet. The point is not to interrupt the sales process. It is to keep the conversation alive once your normal process has run its course.
04 What if our rep already gave a discount and the homeowner still didn't sign?
Price isn't always the real objection. Sometimes it's timing, competing priorities, or the homeowner needing to feel more confident in the decision. We rebuild value before revisiting price. If flexible payment options make sense for your business, the system can introduce those too, within guardrails you define.
05 How quickly does rehash start after an unsold estimate?
Typically within 24 hours. The window matters. A homeowner who just sat through a detailed presentation and chose not to sign is still warm. Wait a week, and they've moved on mentally. Wait a month, and you're starting a new conversation from scratch.
06 We only have a few unsold estimates. Is this worth it?
The value grows with volume, but even a small number of high-ticket unsold estimates adds up fast. If you have 20 unsold estimates at an average of $25,000 and recover three of them, that's $75,000 in revenue from leads you've already paid for. Once the system is running, every future unsold estimate enters rehash automatically.
Three steps to get more revenue from every lead.
We launch the full Lead Care System, learn from every lead that comes in, and keep improving what happens next.
Launch the full Lead Care System
We connect lead generation, your agentic website, rehash, and Lead Intelligence into one system. Your ads, website, follow-up, and team all get better signals from every lead.
Improve every lead after that
The system learns from every lead: the ones that book, stall, disappear, recover, and sign. That learning helps you spend smarter, close more jobs, and raise revenue per lead.