We design and build the site, connect it to your CRM, and improve it every week from what real buyers do and which jobs get signed. You see which marketing created the revenue, and where sales is getting stuck.
We serve premium home improvement companies with long sales cycles, where leads need to be nurtured, followed up with, and cared for over weeks or months before a job is won.
Case Study RoostPop Landscape Design
These aren't gallery pages. They're decision tools that make the options easier to understand, the investment more transparent, and the next step simpler to take.
Each homeowner gets a private proposal built around their project, with the investment, recommended plant direction, and next step in one place. They can review the details and reserve their install online instead of waiting on another email, attachment, or round of paperwork.
The calculator lets a homeowner choose a package, season, and planter needs to see a useful price range. That transparency builds trust, helps them understand what changes the investment, and gives RoostPop a better-qualified conversation when they reach out.
We organized the details so homeowners can compare different levels of transformation, see what each package covers, and understand the tradeoffs without doing the hard work themselves. A complicated range of options becomes a clear choice they can feel confident making.
Your custom website build is free. No deposit, no project fee, no separate invoice.
Here's what you get
The build is included with your ongoing service. Nothing is due before the work starts, and you own the site.
Typically $15,000 to $26,000
$0
No upfront website build fee
A custom site designed and built for your business, then connected to your CRM and your marketing. Most agencies bill this before your monthly service even starts.
$1,495/mo
The published monthly rate
Your $1,495 monthly service covers ongoing website optimization, CRM connection, business intelligence dashboards, and source-to-revenue attribution.
No contract
Stay because it's working, not because you're locked in. Cancel any time.
The free build is included with the ongoing service. Ongoing service is billed at the published monthly rate.
The website reports traffic, the agency reports leads, and the CRM reports sales. Nobody can show which marketing created qualified opportunities, signed jobs, and revenue from beginning to end.
Website behavior, marketing sources, CRM activity, estimates, signed jobs, and revenue stay connected. Your dashboards give you the business intelligence to make strategic marketing and sales decisions.
Can your team or your current agency answer these questions?
If it can't, you're spending money every month and guessing what it turns into. We connect the data so you can see what's booking jobs and cut what isn't.
Book an Intro CallMcKinsey reports that personalization programs built on customer data most often drive a 10-15% revenue lift. The Lead Care System tracks every signal across the lifecycle, from ad click to website behavior to estimate outcome to signed job, so every decision about where to spend, what to say, and who to follow up with is informed by what actually produced revenue.
Source: McKinseyNo. The website is the conversion layer between your ad spend and your sales team. We build it to connect to your ad accounts and CRM, so context travels with every lead and outcomes report back to the marketing that created them.
Not always. We review your current site, speed, conversion paths, forms, and tracking before we recommend what to change. Sometimes the fix is a page and a form connection. Sometimes it’s a full rebuild.
Website + Lead Intelligence is $1,495/mo. The custom website build is free, then ongoing service covers website optimization, CRM connection, dashboards, and revenue attribution. You get the business intelligence to make better marketing and sales decisions, and you can keep your current agency or marketing team. There’s no long-term contract.
Not as a one-time project. Website + Lead Intelligence keeps the site connected to your CRM and improves it with real buyer behavior and sales outcomes. You get the website, ongoing optimization, dashboards, attribution, and the information you need to decide what marketing and sales should do next.
We don’t manage your ads, SEO, direct mail, or Follow-Up calls in this tier. Your team or current agency can keep running those. We connect the data, show what is producing qualified opportunities and revenue, and help you decide what should change next.
We’re building documented results around the full service, not charging a separate project fee before the work starts. You pay the monthly rate while we design, build, connect, and launch it. In return, we waive the website build cost.
No. The website is the conversion layer between your ad spend and your sales team. We build it to connect to your ad accounts and CRM, so context travels with every lead and outcomes report back to the marketing that created them.
Not always. We review your current site, speed, conversion paths, forms, and tracking before we recommend what to change. Sometimes the fix is a page and a form connection. Sometimes it’s a full rebuild.
Website + Lead Intelligence is $1,495/mo. The custom website build is free, then ongoing service covers website optimization, CRM connection, dashboards, and revenue attribution. You get the business intelligence to make better marketing and sales decisions, and you can keep your current agency or marketing team. There’s no long-term contract.
Not as a one-time project. Website + Lead Intelligence keeps the site connected to your CRM and improves it with real buyer behavior and sales outcomes. You get the website, ongoing optimization, dashboards, attribution, and the information you need to decide what marketing and sales should do next.
We don’t manage your ads, SEO, direct mail, or Follow-Up calls in this tier. Your team or current agency can keep running those. We connect the data, show what is producing qualified opportunities and revenue, and help you decide what should change next.
We’re building documented results around the full service, not charging a separate project fee before the work starts. You pay the monthly rate while we design, build, connect, and launch it. In return, we waive the website build cost.
Premium home improvement is a relationship business. Your customers spend months deciding, your jobs take weeks to complete, and your reputation is built one project at a time. The marketing system you run should respect those dynamics. Most don't.
I started Lead Care Team because the economics of home improvement marketing keep getting worse. Ad costs rise every year. The answer the industry keeps selling is more spend, more channels, more volume. That math doesn't work forever.
What changes the math is treating your ads, website, CRM, and follow-up as one connected system instead of four separate projects. When those pieces talk to each other, you convert more of the attention you're already paying for, and every lead teaches the system which homeowners are worth finding next.
Better signals at every stage. More return from the work you're already doing. And a system that learns from every lead, so you make more revenue without starting over each month.
Kaleb Hartje Founder, Lead Care TeamWe fix the conversion, follow-up, and learning gaps that keep you paying for replacement leads. Then every lead helps improve what happens next.
Bring your real questions. We’ll review the website, CRM, marketing, and sales data you already have, then tell you what needs to connect and whether we're the right fit.
Book an Intro CallWe create the pages and tools your buyers need, then connect website behavior, marketing sources, CRM stages, estimates, signed jobs, and revenue.
Your dashboards show where marketing is working, where sales opportunities are getting stuck, and what the website should improve next.
