You've built a successful business. Build on what it's teaching you.
Your business learns something from every inquiry, sales conversation and completed job. But much of that knowledge never reaches the next marketing decision. Funnel Fabric is designed to connect earlier customer behavior with sales and project outcomes to uncover opportunities and help attract more of the right work. Our Revenue Advisors bring human judgment, and with Agency Partnership, we work directly with your existing agency.
The most useful customer intelligence falls between your systems.
A website can reveal what homeowners research. An ad account sees campaign activity. A CRM follows conversations and estimates. Project records show what customers eventually buy. None automatically gives you the entire story.
That's why we're developing Funnel Fabric: to connect permitted customer histories, recognize meaningful changes in interest and learn from the buyers who become valuable projects. Aggregate behavior remains aggregate. Identifying a particular homeowner requires reliable matching and appropriate permission.
- Website activity
- What people research, revisit and explore before they inquire.
- Marketing and calls
- The campaigns, messages and conversations that brought them closer.
- CRM and estimates
- What they asked for, discussed, considered, won or declined.
- Projects and finances
- What they ultimately bought and what that work earned.
Don't just count the jobs you won. Learn what customers did before they bought, recognize when interest changes, and put that knowledge into the next campaign.
Built for businesses where every project matters.
We work with established remodeling, custom home, landscaping and other project-based service businesses. Homeowners may research options for months, revisit after a conversation and take time to sign. The finished project's economics can change what you'd want to attract next. That longer customer story is where Funnel Fabric has the most to contribute.
- Design-build remodeling
- Kitchen and bath remodeling
- Custom homes
- Outdoor living and landscaping
- Decks and outdoor structures
- Luxury pools
The most important signals don't fit neatly into a sales pipeline.
What a homeowner explored before contacting you, when their interest changed and why they chose a project may tell you more than another lead-source report.
Link that history to won, lost and low-fit inquiries and real project results, and you have a better foundation for deciding which customers and jobs to pursue.
- Homeowners who research and revisit before they inquire
- High-value estimates where changes in interest can matter
- Different project types with different business economics
- Sales cycles that may run for months
- Marketing that should learn from won, lost and low-fit inquiries
Technology can find the signals. Good decisions still need people.
Knowing that interest changed or one customer group produced stronger projects doesn't automatically tell you where to invest. Your Revenue Advisor knows your business, examines the evidence and makes a recommendation you can act on. AI helps with preparation; an experienced person is responsible for the judgment.
Your Revenue Advisor
- Monthly business reviews
- What your customers are signaling, what sales and project outcomes suggest, and which decisions deserve attention now.
- Quarterly planning
- Where the business wants to grow, which kinds of jobs to pursue, and how we'll know whether the choices paid off.
A real partner who can challenge weak conclusions, explain uncertainty and help you make decisions with confidence. You remain in charge. Dedicated monthly and quarterly advisory is included in the Advisor and Agency Partnership plans, not the base software plan. See the advisor in action.
Help the agency you already trust attract more of the right work.
We don't replace your agency or hand you another reporting job. Your monthly reviews and quarterly goals establish what your business needs more of. We bring those priorities, meaningful customer-behavior patterns and won-job outcomes directly to your agency. Together, we work on better audiences, messages, campaigns and investment decisions. We lead the conversations and follow-through so you don't have to.
We bring the revenue intelligence. Your agency brings campaign expertise.
- Share permitted buyer-behavior insights and outcomes beyond what ad accounts report
- Turn the owner's priorities into audience, message and campaign hypotheses
- Work with the agency on agreed marketing tests and changes
- Assess qualified leads, signed jobs and project economics as outcomes arrive
- Lead the agency conversations and follow-up, not the owner
Your agency continues running campaigns. You approve material spending and strategy changes. Agencies receive relevant Funnel Fabric intelligence through Lead Care Team, not an unrestricted login. The frequency and format of our collaboration are agreed in the service scope.
The kind of partner you should expect.
- Customer behavior deserves context.
- A return visit alone isn't proof someone is ready to buy. We look at relevant activity, source history and what we can actually identify before recommending action.
- The right work matters more than lead volume.
- Marketing should learn from which homeowners became customers, what projects they bought and what those projects earned, not just who filled out a form.
- Good advice comes with human accountability.
- Our Revenue Advisors examine the evidence, challenge assumptions and explain tradeoffs. AI can assist with analysis, but a real person stands behind the recommendation.
- A stronger agency is the goal.
- We collaborate with the people running your marketing, bring them broader revenue evidence and lead the performance conversations. Your business sets the priorities.
What could you do with a fuller revenue picture and someone experienced helping you act on it?
We'll help you find out where the opportunities are, what deserves your attention and how to get more from the marketing you're already doing.
Let’s talk about the biggest unanswered revenue question in your business.